Web and Social Media Analytics

Keeping track of web and social media analytics is a great way to find out what resonates most with people. Every social media and web tool has a way to measure views and reach. Some tools will also track multiple tools and aggregate information. 

Reasons to Track Web and Social Media Reach

  1. Find out what resonates most with your readers/followers  - What do people like most? Share most? 
  2. Evaluate process currently being used - What is working? What is not?
  3. Use results to Inform upcoming strategy and update communications plans - What needs to be added to your current processes? What can you take away?
  4. Report out to organization/school/business - Is devoting resources paying off?
  5. Communicate to public - People find statistics interesting. What about this information will be valuable to the public?
  6. It is easy - How is this best done? There are many great tools to assist in the process. 
  7. Continue sharing great information! - How can you continue to provide great information that is valuable to others? 

Below is an infographic generated after WMOF. These statistics cover one week of web traffic and social media and represent highlights from our website and social media statistics. What stands out to you most?

In a future post, I'll look at specific tools for generating statistics and infographics. 

 

Digital Content and WMOF

In 2015 I had the opportunity to work with the World Meeting of Families Philadelphia 2015 and and the visit of Pope Francis

I was doing work I loved (Innovative Social Media, Web Content and Digital Technology) and for those I believed in (the Church and City in Philadelphia and Pope Francis). On top of this, I got to work with a top notch, dedicated collaborative team led by Donna Crilley Farrell and Bob Ciaruffoli. 

However, to say it was wonderful experience hardly describes it. It was exciting, challenging, exhilarating and in the end quite joyful for so many. While everyone's experience is different, many agree that WMOF and the visit of Pope Francis is a lasting and happy memory of a lifetime. 

On this blog in January and February, I'll be sharing some resources and tips from my experience as Digital Content Manager including links, photos and more. Perhaps others working on projects or initiatives can find some ideas here. Perhaps others who wish to browse through links and photos want a chance to look closer. In any case, I know I'll enjoy getting the chance to share it out. 

Pope Francis at the Festival of Families on Benjamin Franklin Parkway - 09/26/15

Pope Francis at the Festival of Families on Benjamin Franklin Parkway - 09/26/15